10 Website Fails Your Business Is Making
A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your digital marketing agency Knoxville TN.
- It’s not mobile friendly: As the mobile revolution continues to grow around the world, this trend toward “on the go digital,” will continue. In other words, internet consumption is moving away desktops and in to the portable devices territory. This means that your business’s website has to be optimized for mobile users.
- Contains too much jargon: Unless you’re talking to directly to your fellow industry experts, your average customer isn’t going to understand the technical language or industry jargon. Avoid the jargon and use simple and straight-forward language that your customers can easily understand.
- Lacks content: Your customers have a problem. And they’re turning to your website to help them solve said-problem. That’s why your website needs to contain fresh and valuable content that answers real-life questions.
- Hides essential information: You’d be surprised at how many businesses still don’t have information such as address or telephone number on their websites. And potential customers may tend to stay from those types of businesses over security or legitimate concerns.
- Loads too slowly: Customers expect a website to load quickly. In fact, 47 percent of consumers expect a website to load in just 2 seconds or less.
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